From Script to Screen: Crafting a Promo Video
During my co-op at Lambton College, I was tasked with editing a promotional video using Adobe Premiere Pro, Audacity and Illustrator for Computer Programmer Program. The goal was to create something that clearly represented the college’s values while staying visually engaging and on brand. I was responsible for cleaning up the voiceover, choosing the right footage and music, and putting everything together into a polished final cut. The project went through a couple of feedback rounds before being approved. Below is a breakdown of how I approached the edit from the first script to the final render.
My Process
Organizing Assets
The project kicked off with a finalized script from the college. I started by organizing everything, voiceover files, footage libraries, brand materials, and reference guides into labeled folders. Keeping things sorted from the beginning helped me stay efficient throughout the project.
Refining the Voiceover
Before jumping into visuals, I cleaned up the voiceover using Audacity. I focused on removing background noise and smoothing out pacing issues to make sure the narration felt clear and polished.
Before Editing
After Editing
Planning the Visual Flow
Using Lambton College’s brand guide as a reference, I mapped out the visual direction. I wanted the video to feel cohesive and on-brand, so I carefully planned where visuals, text, and transitions would go even before dragging anything onto the timeline.
Selecting Footage
I pulled video clips that supported the message and fit the tone of the script. Some were copyright-free, others came from paid libraries Lambton provided. Every clip I chose was intentional, it had to support the story and feel like a natural fit.
Choosing Music That Works
Music plays a big role in setting the tone, so I browsed through royalty-free tracks until I found one that matched the energy we were aiming for. The goal was to support the visuals without overpowering them.
Aligning Everything
Once I had the key elements voiceover, clips, text, and music, I focused on syncing everything. Timing was everything here. I made sure transitions felt smooth and text appeared exactly when it needed to.
Feedback and Revisions
After the first draft, I got feedback from my supervisor. I made adjustments to visuals, pacing, and text placements based on their input. After a second round of revisions, the video was finalized and ready to go.
Final Thoughts
This project helped me sharpen my editing workflow from organizing assets to managing revisions. I gained hands-on experience following brand guidelines, making creative decisions under constraints, and collaborating through feedback. It also reinforced the importance of timing, tone, and clarity when putting a story together visually. It was a solid learning experience, and one I’d be happy to take on again in future projects.
